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Simo’s clothing line turns 1


The founder of Simo's clothing line and dj kaygee

It was over a year ago when Simo’s clothing line was just an idea on the paper for the founder and proud owner of the clothing line, Lerato Dibakoane from College View, Bushbuckridge. Exactly a year later, the clothing brand was officially launched on Saturday, June 30th at Kwamahle Lifestyle Centre celebrating one year of excellence of the brand.

In just a year, Simo’s has already has already made its name in the local markets. Today it is one of the well-known and loved brands locally. For Lerato, this has been a remarkable journey so far, and although at first, she had no intentions of expanding it, she was encouraged by the love she received from potential customers, which complements her dream under the slogan: Walking into a beautiful situation!

“The slogan is what actually pushed me to turn my dream into reality,” she said, speaking at the official launch. “The main purpose of the event is to give people a background of the clothing line, while also socializing with different people to encourage the spirit of entrepreneurship amongst us as Bushbuckridge residents. Because if you look carefully, we don’t have enough businesspeople around.”

Same to the brand’s popularity, as usual, Kwamahle lifestyle centre was packed to capacity on the night of the launch, the launch was a success, with various performances from locally-based musicians such as JOP, MV Rockers, Hypnotic, Dj Kay gee and many others keeping the crowd entertained throughout the course of the event. This has created a space and perfect union for all those that believe in the brand.

Dibakoane could not contain her excitement, the support she received from everyone who managed to witness the making of a great brand. She further emphasised the importance of supporting local brands: “As much as we support other well-known clothing brands, we should also buy local brands,” she concluded.

The launch is only a first step towards achieving greatness. For orders and more information on Simo’s Clothing Line; contact Lerato on: 072 827 9357.


Simo’s Clothing line models